The auto industry rarely draws excitement from investors, yet General Motors (NYSE: GM) is proving it deserves a second look. Once viewed as a symbol of inefficiency during the Great Recession, the Detroit automaker has reshaped itself into a leaner, more competitive force.
Now, with a massive $16 billion stock buyback and a stronger balance sheet, GM is showing it knows how to reward its shareholders.
How GM Changed Its Playbook
A decade ago, GM carried the weight of overproduction and high labor costs. Excess vehicles often ended up in rental fleets, damaging both pricing power and brand reputation. That business model collapsed under pressure and forced dramatic change.
Today, GM operates with sharper discipline. The company trimmed $2 billion from its cost base in 2023–2024 and expects even more efficiencies in 2025. This strategy lowered its breakeven point to just 10 to 11 million U.S. vehicle sales. That shift allows GM to stay profitable with reduced incentives while keeping average transaction prices strong compared to industry peers.
The market, however, has not fully recognized this transformation. Shares continue to trade at modest earnings multiples, leaving the stock undervalued relative to its progress. GM has responded by signaling confidence through aggressive share repurchases.
Massive Buybacks and Higher Dividends
When investors overlook potential, management can step in to show conviction. GM has done exactly that by buying back stock on a large scale. In addition to its $16 billion in completed repurchases, the company recently launched another $6 billion program.
Shareholders also gained from a 25% boost to the quarterly dividend earlier this year. CEO Mary Barra emphasized this balance in a statement, noting that the company prioritizes three goals: reinvesting for profitable growth, protecting its investment-grade balance sheet, and consistently returning capital to shareholders.
These moves underline a strategy designed to create long-term value, even during periods when auto stocks face industry headwinds.
Valuation and Market Perception
Despite strong execution, GM stock trades at just 9 times earnings. The market still hesitates, pointing to challenges such as electric vehicle transition costs, tariff uncertainties, and rising Chinese competition. Yet GM’s consistent ability to cut costs and deliver shareholder returns shows resilience.
Investors should also note that reducing shares outstanding magnifies future earnings per share growth. Combined with dividend increases, GM is positioning itself as one of the most shareholder-friendly names in the auto sector.
Why GM Deserves Attention Now
This is not the GM of old. The company has evolved into a disciplined and profitable automaker that balances reinvestment with shareholder rewards. By executing $16 billion in buybacks, adding a fresh $6 billion program, and raising dividends, GM is sending a clear message, it believes its stock remains undervalued.
Investors who want exposure to the auto industry without overpaying may find GM appealing. While external risks remain, the company’s transformation provides a margin of safety. As markets continue to overlook its progress, this could be the right time to take notice.
General Motors has turned past weaknesses into new strengths. With cost discipline, strategic buybacks, and growing dividends, the automaker is rewriting its story. Investors may not value it highly today, but GM’s actions signal confidence. Those who act before the broader market catches on could benefit as the company’s steady progress continues.